You don't have to live in the desert out West to know what a brutally hot day does to a cold beverage. It un-colds it. Which is, of course, the exact opposite of what a cold, refreshing beverage is supposed to be. If you notice your drink is sweating just as much as you are (or even if it's not all that hot out but you just take forever to finish drinking it), wrap it in DrinkClothes to keep it cooler longer. This insulating sleeve fits cans and some bottles too. Please note that while DrinkClothes will keep your can cool, it will NOT prevent aliens from stealing it. We found this out the hard way.